Director of Digital Strategy

WHAT TO EXPECT 

We are seeking a highly motivated and experienced Director of Digital Strategy to join our dynamic advertising agency. As a Director, you will play a pivotal role in shaping and executing our clients' digital marketing initiatives. You will collaborate closely with cross-functional teams to develop and implement comprehensive digital strategies that align with our client's business objectives and drive exceptional results across various online platforms.

You will lead and oversee the digital strategy and execution across all digital offerings within our marketing agency. This role involves managing creative teams and digital strategists to drive growth across both B2B and DTC clients. The Director will be responsible for developing and implementing comprehensive digital marketing plans that include paid social, email funnels, programmatic advertising, and other growth initiatives. While the focus will be on paid efforts, knowledge of growth opportunities across the web such as upsells and landing page modification to increase conversions, and traditional initiatives such as mailers and traditional media, will be critical to ensure all efforts can convert at the highest levels.

This role will work closely with Digital Specialists in Paid Social, Email, Ecommerce, Search and beyond. Helping translate strategy into execution, as well as synthesizing results and insights.  

Preferred experience includes familiarity with key platforms such as Google, Meta, TikTok, Instacart, StackAdapt, Klaviyo, Reddit, Shopify, GTM, GA4, and LinkedIn. Proficiency in most of these channels is essential, while expertise across all would make you a standout. 

RESPONSIBILITIES

• Lead the development, implementation, and optimization of digital marketing strategies across all channels, including paid social, email/sms, programmatic advertising, SEO/SEM, and content marketing.
   
• Collaborate with creative teams, strategists, and analysts to create cohesive and impactful campaigns that meet client objectives and drive measurable results.
   
• Oversee the budgeting, planning, and execution of digital marketing campaigns, ensuring alignment with client goals, brand guidelines, and established KPIs.
   
• Partner with the Creative, Accounts, and Operations teams to ensure integrated marketing efforts across all touchpoints, leveraging cross-channel synergies to maximize impact.
   
• Develop and maintain relationships with key digital platforms, technology partners, and vendors to stay ahead of industry trends and ensure best-in-class execution.
   
• Monitor and analyze the effectiveness of digital marketing activities, providing insights and recommendations for continuous improvement and optimization.
   
• Stay current on competitor activities, digital marketing trends, and emerging technologies to ensure the agency remains at the forefront of the industry.
   
• Lead and mentor a team of digital strategists, creative professionals, and marketing specialists, fostering a collaborative and innovative environment.
   
• Create detailed reports, presentations, and campaign recaps to communicate results, insights, and recommendations to clients and internal stakeholders.
   
• Ensure that all digital marketing initiatives are executed within budget, on time, and in alignment with client expectations.

QUALIFICATIONS AND ATTRIBUTES

• 5+ years of experience in digital marketing, with a proven track record of leading successful digital campaigns across multiple channels. Agency experience is a plus.
   
• Strong understanding of digital marketing ecosystems, including paid social, email marketing, programmatic advertising, SEO/SEM, and content marketing.
   
• Exceptional written and verbal communication skills, with the ability to articulate complex strategies and concepts to clients and internal teams.
   
• Strong analytical and quantitative skills, with experience using data and metrics to assess the effectiveness of marketing programs and make informed decisions.
   
• Demonstrated ability to operate both strategically and tactically in a fast-paced, dynamic environment.
   
• Proven leadership experience, with the ability to inspire and manage cross-functional teams.
   
• Ability to stay current on industry trends, competitor activities, and emerging technologies to maintain a competitive edge.
   
• Experience with marketing automation tools, CRM platforms, and digital analytics software.
   
• Strong problem-solving skills and attention to detail, with the ability to manage multiple priorities simultaneously.

This role is perfect for a dynamic, results-driven leader who thrives in a fast-paced environment and is passionate about driving growth through innovative digital marketing strategies. If you have a deep understanding of the digital landscape and are excited about leading a team to deliver exceptional results for our clients, we’d love to hear from you.

COMPENSATION AND BENEFITS

The target salary for this position is $92,000, plus full benefits and profit share. There is no sales quota, outbound sales metrics, as well as no sales-based commission for this role. Rather you will be eligible for the same benefits and profit share opportunity as the full team.

We offer competitive salaries, a healthy benefits package (medical, dental, vision, and life), 401k with matching contribution, annual cost of living salary adjustments, education reimbursement programs, 20 days of PTO (vacation and sick time), and 7 paid holidays.

We are a profit-share agency, dispersing up to 25% of total agency profits to the team each quarter. For the 2023 year, most fully vested employees received approximately 8% of their salary in profit share payments. Each year we strive to improve our offering and take care of our team.

The Engine is Red is committed to creating a diverse and welcoming workplace with opportunities for all. BIPOC, women, marginalized communities, LGBTQIA+, veterans, and persons with disabilities are encouraged to apply.

ABOUT THE ENGINE

The Engine is a tribe of creators and strategists, builders and collaborators, learners and savants. Over the past thirteen years, we have built a strong reputation for collaborating with our clients to push the boundaries and create inspiring work.

We believe the best work comes from an empowered and independent team, free to drive their projects in their own way. We trust each other, knowing that each of us is talented, honest, and dedicated. We believe life outside of the studio is a deep source of inspiration, rest, and drive.

We insist on having fun and aspire to create ground-breaking work together. We seek exceptional talent that believes in joining a passionate, egoless team that is building something bigger than themselves.

We’ve created a culture of trust, transparency, and empowerment. We have found creatives who prefer to self-lead and drive projects, thrive here. Curious minds who like to question the status quo, dive beyond the obvious and push themselves forward. Optimistic realists, who face challenges eyes-wide-open, and believe there is a way.

Our clients range from Fortune 500 companies to start-ups, regional players, and non-profits—from wine and food to energy and biotech. While media and industry vary, they share a set of values: a strong drive to break through and create something new, and a desire to work deeper with their agency.

The Engine is independently owned, and shareholder free.


Heart of the Sun x The Engine is Red
In 2022, independent creative agency, The Engine is Red, acquired Austin digital agency, Hear to the Sun. In the two years since the merger, we have combined our teams, capabilities, and expertise to become a single powerful team, serving clients nationwide. Learn more about the acquisition here.