Director of Content & Brand

About the Role:  

We’re looking for a highly strategic yet hands-on Director of Content and Brand to lead our content strategy and execution. In this dual role, you’ll not only define our brand voice and content strategy but also actively contribute to creating compelling copy that connects with our audience. You’ll oversee a team of talented copywriters, driving collaboration and excellence to elevate our brand presence across all platforms.

Specific responsibilities:

1. Content Strategy & Brand Development:
   • Define and maintain the brand voice and tone across all brands and channels (e.g., website, email, social media, product pages).
   • Develop and execute content strategies that align with our brand vision, business goals, and audience needs.
   • Create comprehensive content brand guidelines to ensure consistency in all communications, including:
     • Highlighting the voice of the customer to inform tone and messaging.
     • Establishing clear reasons to believe that reinforce trust and brand authenticity.
     • Defining brand tone and voice to connect meaningfully with diverse audience segments.
2. Hands-On Content Creation:
   • Write and edit high-impact copy across multiple digital channels, including:
     • Website, email, SMS, paid advertisements, and banner ads.
   • Tailor content for Direct-to-Consumer (D2C), B2B, and B2B2C audiences.
   • Partner with teams across Marketing, product, and design to ensure copy is compelling, on-brand, and optimized for performance.
3. Team Management:
   • Lead, mentor, and inspire a team of copywriters, fostering creativity and growth.
   • Review and provide constructive feedback on team deliverables to ensure quality and alignment with strategy.
4. Cross-Functional Collaboration:
   • Align with Senior Leadership: Work closely with executive leadership to align content strategies with overall business goals, contributing to the company’s vision and growth trajectory.
   • Communicate Effectively: Clearly communicate content vision and decisions to stakeholders across the organization, ensuring alignment and buy-in from key decision-makers.
   • Partner with Marketing & Data Teams: Collaborate with integrated marketing marketing to analyze user behavior and performance metrics, driving actionable insights and design improvements.
5. Innovation & Industry Leadership:
   • Stay Ahead of Trends: Keep up-to-date with the latest content trends, tools, and best practices, particularly in e-commerce and health tech.
   • Encourage Team Growth: Foster a culture of continuous learning within the content team, encouraging experimentation and pushing creative boundaries.
   • Use analytics and performance metrics to measure the effectiveness of content and make data-driven improvements.
   • Stay updated on industry trends and competitors to continuously innovate our content approach.

What you’ll need:

• Minimum of 8+ years of experience in content creation, brand strategy, or editorial roles, with prior experience in e-commerce and digital channels.
• Proven expertise in creating and implementing brand guidelines.
• Exceptional writing, editing, and storytelling skills with a strong portfolio showcasing work across digital channels like email, SMS, paid ads, and website.
• Experience tailoring copy for D2C, B2B, and B2B2C audiences.
• Experience managing and mentoring a team of writers.
• A deep understanding of SEO, content marketing, and performance-driven copywriting.
• A passion for health and wellness brands and the ability to translate that into engaging content.
• Strong project management and organizational skills, with the ability to juggle multiple priorities and deadlines.

Compensation, Benefits, & Additional Details:

At Health-E Commerce, our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.  Final compensation is evaluated on various factors which include but aren’t limited to experience, skills, internal equity among peers, and geographic location. 

• Compensation: $130,000-160,000
• Discretionary Annual Bonus Eligibility: Up to 20%
• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• Mental Health resources
• 100% remote within the United States
• Must be able to work EST hours
  

About Health-E Commerce: 

Here at Health-E Commerce, we are a consumer health and wellness advocate and online retailer headquartered in New York, NY. Since 2010, we have launched direct-to-consumer e-commerce brands aimed at simplifying the U.S. tax-free healthcare market and helping everyday Americans and companies benefit better from workplace benefits, wellness and health spending programs. 

Our portfolio consists of four brands — FSA Store, HSA Store, WellDeserved Health and Caring Mill.  Health-E Commerce is an HIG Capital portfolio company. HIG is a leading investment firm with ~$64 billion in AUM and over 125 active portfolio companies.