Demand Generation Specialist

Cybercrime is rising, reaching record highs in 2023. According to the FBI's IC3 report total losses exceeded $12 billion. With investment fraud and BEC scams at the forefront, the message is clear: the real estate sector remains a lucrative target for cybercriminals. At CertifID, we take this threat seriously and provide a secure platform that verifies the identities of parties involved in transactions, authenticates wire transfer instructions, and detects potential fraud attempts. Our technology is designed to mitigate risks and ensure that every transaction is conducted with confidence and peace of mind.

We know we couldn’t take on this challenge without our incredible team. We have been recognized as one of the Best Startups to Work for in Austin, made the Inc. 5000 list, and won Best Culture by Purpose Jobs two years in a row. We are guided by our core values and our vision of a world without wire fraud. We offer a dynamic work environment where you can contribute to meaningful impact and be part of a team dedicated to enhancing security and fighting fraud.

CertifID partners with a broad set of enterprises, platform providers, and associations across the real estate industry. As a Demand Generation Specialist, you'll play a key role in expanding CertifID’s partner marketing efforts, driving an increase in partner-led leads. This role will focus on growing our demand generation capabilities, enabling partner sales reps through impactful campaigns. 

The ideal candidate has experience in supporting demand gen campaigns from start to finish with measurable success. You'll build and execute campaigns that engage and drive new leads for CertifID, directly contributing to our growth.

How you will make your impact: 

- Own the development and execution of partner demand generation campaigns from ideation to launch, driving immediate growth in leads and engagement.

- Design and deliver innovative campaigns using a variety of channels, including gifts, direct mail, in-person events, and virtual experiences. Manage every aspect of these campaigns, from creation and delivery to tracking performance and ensuring scalability.

- Monitor and analyze campaign performance metrics, providing insights to optimize conversion rates and ROI.

- Increase engagement among partner sales reps by creating shared-value campaigns that excite and empower them to actively promote CertifID to their customers.

- ​​Partner with the sales team to ensure smooth lead handoff and follow-up, while sharing valuable insights on lead quality and campaign effectiveness.

- Enhance campaign efficiency by improving customer acquisition cost (CAC) over time.

How you will stand out

- Strong understanding and experience in demand generation, partnership marketing, digital marketing, or a related marketing field, ideally within SaaS and B2B marketing.

- Proven experience in running demand gen campaigns from start to finish, with measurable results.

- Proven experience with project management best practices and marketing automation tools.

- Familiarity with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce).

- Organized and detail-oriented individual who champions tracking campaign status, proactively addressing challenges, and driving next steps.

- Strong communicator with high influence and empathy for the partner experience. 

- Can connect tactical plans to overarching marketing strategies and plans.

- Detail oriented and agility is equally important to navigate the dynamic landscape of demand gen and marketing strategies.

- Eager to learn from others and committed to following through on commitments with a long-term mindset for success.

- An individual who is looking to build new skills, open to new ideas and failing fast.

Benefits: 

- Health, dental, and vision Insurance

- 401k with matching and no waiting period

- Equity

- Wellness reimbursement of $300/year

- Life insurance

- Parental leave

- Flexible vacation

- Remote work reimbursement

- 5 sick days

- 12 company-paid holidays

- No work on your birthday

- We believe that company culture is the best predictor of success. Learn more about CertifID’s culture here

Change doesn't happen overnight, and the same goes for us here at CertifID. We PROGRESS collectively and individually as we grow, abiding by our core values. Protect the Customer, Raise the Bar, Operate with Urgency, Grow with Grit, Ride the Wave, Enthusiasm Spreads, Stay Connected, Send It.