The fastest-growing sports gaming company – ever.
We build innovative games, products, and experiences for American sports fans.
We’re here to shake up the fastest growing industry with bold ideas, custom-built tech, and the drive to win.
Founded in 2020, our team has built four of today’s most widely played fantasy games and launched the Underdog Sportsbook – built entirely in-house with our own technology. That means we control our product, move fast, and create experiences you won’t find anywhere else.
In just over two years, we’ve reached over a $1.2 billion valuation, with investors like BlackRock, Spark Capital, SV Angel, Mark Cuban, Kevin Durant, and Adam Schefter. And we’re just getting started.
At Underdog, we believe that sports are for everyone. Join us.
About the role and why it's unique:
- As a Senior Data Analyst, Marketing, you'll lead advanced analytics initiatives focused on optimizing our integrated marketing program across channels
- Drive creative testing and optimization strategies to improve performance at each stage of our acquisition funnel
- Develop comprehensive reporting frameworks that connect creative performance to downstream metrics like CAC, retention, and payback periods
- Conduct in-depth analysis of campaign effectiveness across media channels, identifying opportunities to scale successful approaches and reallocate spend from underperforming initiatives
- Partner with creative and media teams to translate data insights into actionable recommendations for campaign optimization
- Build and maintain interactive dashboards that visualize marketing performance and creative effectiveness for key stakeholders
Who you are:
- At least 5 years of experience in marketing analytics with substantial focus on media performance and creative optimization
- Proven track record of conducting creative testing, analyzing results, and implementing optimizations that improved campaign performance metrics
- Strong experience analyzing user acquisition campaigns with a focus on CAC, LTV, and payback periods
- Expertise in connecting creative variables (messaging, design elements, formats) to performance outcomes across the user journey
- Advanced SQL skills with the ability to model complex datasets and join multiple data sources
- Experience building impactful visualizations and dashboards that highlight key insights and drive decision-making
- Strategic mindset with the ability to balance short-term performance metrics with long-term business objectives
- Exceptional communication skills for translating complex analyses into clear, actionable recommendations
- Collaborative approach to working with stakeholders across marketing, creative, product, and finance teams
Even better if you have:
- Experience in the daily fantasy sports, sports betting, or gaming industries
- Background in multivariate or A/B testing methodologies and statistical analysis
- Experience building and using attribution models that account for multiple marketing touchpoints
- Familiarity with behavioral analytics and understanding how creative elements influence user psychology
- Experience with Python, R or similar tools for advanced statistical analysis
- Knowledge of media mix modeling or marketing measurement platforms
- Passion for sports and understanding of seasonal dynamics in sports-related businesses
Our target starting base salary range for this position is between $135,000 and $155,000 plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.
What we can offer you:
- Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
- 16 weeks of fully paid parental leave
- A $500 home office allowance
- A connected virtual first culture with a highly engaged distributed workforce
- 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents
#LI-REMOTE
Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.
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