Content Strategist

Title: Content Strategist

Direct Manager Title: Content Director

The Role

At Unlock Health, we believe in the power of content to shape audience experiences and transform lives. As a full-service marketing agency, we partner with leading organizations to create data-driven, audience-centered campaigns that inspire action and deliver real-world results. Our content function sits at the core of these efforts, delivering innovative, impactful stories that elevate brands and connect with audiences in meaningful ways.

We’re looking for a creative, driven, and strategic thinker to join our growing Content and Engagement team. If you’re passionate about storytelling, fluent in digital and web content strategy, and excited about helping organizations navigate site builds, migrations, and performance-driven content transformation, we want to hear from you!

As a Content Strategist, you’ll play a key role in shaping and executing multi-channel content strategies, with an emphasis on web and digital experiences. You will collaborate closely with clients and internal teams to lead content audits, define content requirements and structures, shape user journeys, and support new and refreshed websites that serve business goals and audience needs.

What You’ll Do

Website & Digital Content Strategy

• Lead and contribute to content strategy for new website builds, migrations, and large-scale content updates
• Conduct in-depth content audits to assess quality, performance, gaps, and redundancies
• Develop and refine site taxonomies, page hierarchies, and content matrices
• Define and document information architecture and content governance plans in collaboration with UX and dev teams
• Create or evolve content maps, wireframes, and sample content to guide web content development
• Collaborate with SEO and analytics teams to ensure content is optimized for findability and aligned with user behavior

Content Strategy Development & Execution

• Develop data-driven, audience-centric content strategies that support client business goals across digital channels
• Translate brand strategy, messaging, and voice into compelling content structures and formats
• Drive editorial planning and content calendars for print, web, and digital programs

Cross-Functional Collaboration

• Partner with creative, UX/design, SEO, media, and development teams to ensure content integrates seamlessly into broader campaign and web experiences
• Act as a bridge between strategic thinking and execution, ensuring content supports performance goals

Performance Analysis & Optimization

• Analyze content performance using tools like Google Analytics, SEMrush, and others
• Provide ongoing recommendations for content updates, consolidation, or expansion to improve user experience and SEO

Client Engagement and Communication

• Serve as a content strategy lead or support on key client engagements, communicating ideas, documentation, and rationale clearly
• Present audit findings, content recommendations, and progress to internal stakeholders and clients

Innovation & Trends

• Stay ahead of web and digital content trends, CMS best practices, accessibility standards, and search behavior shifts
• Bring fresh ideas and emerging tools into Unlock’s content approach

Ideal Qualifications

• 4-6 years of experience in content strategy, digital marketing, or content-focused website projects — agency or healthcare experience a plus
• Experience leading or contributing to website content strategy, including audits, taxonomy, wireframing, and IA
• Familiarity with content management systems (e.g., Sitecore, Drupal, WordPress), project management tools, and website migration processes
• Strong understanding of SEO, UX principles, and web accessibility standards (WCAG)
• Excellent writing and editing skills across formats, with a knack for simplifying complex information
• Ability to translate research and analytics into strategic content plans
• Comfort juggling multiple projects and deadlines in a fast-paced, cross-functional environment

Perks and Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program

About Unlock:
Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.

We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.

Equality Opportunity Employer Statement
Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

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