Content Marketing Specialist

Get to Know Us:
It's fun to work in a company where people truly believe in what they're doing!
At BlackLine, we're committed to bringing passion and customer focus to the business of enterprise applications.
Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.
Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.
Work, Play and Grow at BlackLine!
Make Your Mark:
We are seeking a creative, detail-oriented Content Marketing Specialist to join our growing marketing team. In this role, you will be responsible for ideating and writing high-quality, engaging content that supports our brand, demand generation, and customer engagement efforts. You will collaborate with cross-functional teams to develop content that resonates with our target audiences, showcases our thought leadership, and drives measurable business outcomes.
The ideal candidate is quality-focused and a strong storyteller with a passion for crafting content that delivers value to customers while aligning with our strategic marketing goals. You'll play a key role in amplifying our brand voice across multiple channels, including blogs, social media, email marketing, webinars, and customer communications.
You'll Get To:
Content Creation & Development:

• Write, edit, and produce a variety of content, including blog posts, whitepapers, case studies, social media content, and email campaigns.
• Develop compelling content that supports integrated marketing campaigns across all pillars and solutions.
• Collaborate with subject matter experts to translate complex financial and business concepts into accessible, engaging content.

Content Governance:

• Work with content management system, including uploading new assets, auditing existing content for accuracy, relevance, and compliance with policies and standards, and maintaining a well-organized library so teams can easily find and leverage content.
• Ensure that all content aligns with the brand's identity and messaging.
• Maintain and update the content calendar to ensure a consistent and strategic publishing cadence.

Performance Tracking & Optimization:

• Monitor, analyze, and report on content performance across channels.
• Use data-driven insights to optimize content for engagement, lead generation, and SEO.
• Work closely with marketing operations to test, measure, and improve content effectiveness.

Collaboration & Stakeholder Engagement:

• Partner with cross-functional teams, including demand generation, product marketing, and sales, to create content that supports key business initiatives.
• Collaborate with external agencies, freelancers, and designers to deliver high-quality assets on time.
• Work closely with the Sales Enablement team to ensure content supports the buyer journey and sales initiatives.

Brand Consistency & Messaging:

• Ensure all content aligns with BlackLine's brand voice, tone, and messaging guidelines.
• Stay up to date with industry trends and competitor content strategies to keep content relevant and innovative.

What You'll Bring:

• Bachelor's degree in Communications, Marketing or a related field and 2-4 years of experience.
• Must be able to work independently
• Strong understanding of current marketing and communication concepts, strategy, and best practices
• Strong time management and organizational skills
• Knowledge of and experience with using a content repository system or sales enablement system like Highspot
• Knowledge of and experience using Wrike or other similar project management platforms
• Exhibit a high level of drive, enthusiasm, initiative, commitment, and professionalism
• Be a self-starter with solid organizational and planning skills
• Must be a team player and collaborate well across departments

Other:

• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing content with tracking and analysis, and optimize accordingly

Thrive at BlackLine Because You Are Joining:

• A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation!
• A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
• A culture where BlackLiner's continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.

BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, ethnicity, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws.
BlackLine recognizes that the ways we work and the workplace itself have shifted. We innovate in a workplace that optimizes a combination of virtual and in-person interactions to maximize collaboration and nurture our culture. Candidates who live within a reasonable commute to one of our offices will work in the office at least 2 days a week.
Salary Range:
USD $71,000.00 - USD $89,000.00
Pay Transparency Statement:
Placement within this range depends upon several factors, including the applicant's prior relevant job experience, skill set, and geographic location. In addition to base pay, BlackLine also offers short-term and long-term incentive programs, based on eligibility, along with a robust offering of benefit and wellness plans.
BlackLine is committed to creating an inclusive and accessible experience for all candidates. If you require a reasonable accommodation that would better enable your success during the application or interview process, please complete this form.
Accommodations:
BlackLine is committed to creating an inclusive and accessible experience for all candidates. If you require a reasonable accommodation that would better enable your success during the application or interview process, please complete this form.