Channel Marketing Manager

Overview

As the Channel Marketing Manager, you will be responsible for supporting the development and execution of marketing programs tailored to our mid-tier partners. These partners are key to our success, and your efforts will focus on helping them effectively promote our products and services within their local markets. You will work closely with the Channel Marketing team, Channel Sales, and Product teams to create customized marketing strategies that align with both our brand and the unique needs of our partners.

If you are located within the greater area of one of our U.S. offices, it's a great opportunity to collaborate in person with your peers and visit the office on a regular cadence. Verkada has offices in San Mateo, CA; Phoenix, AZ; Salt Lake City, UT; Austin, TX; New York, NY; Philadelphia, PA; and Tampa, FL. Details can be discussed during the interview process.

Responsibilities

• Partner Relationship Support: Serve as the primary marketing liaison for partners, providing guidance, resources, and support to ensure their success.
• Program Creation & Campaign Execution: Assist in the development and implementation of marketing programs that scale including email marketing, co-branded collateral, digital promotions, and social media strategies tailored towards a broad set of partners and partner types (resellers and integrators).
• Content Creation: Collaborate with internal teams to create and deliver marketing materials, including templates, case studies, product briefs, and sales tools, ensuring they are easy to customize for partners.
• Performance Tracking: Monitor and report on the performance of partner marketing activities, providing insights and recommendations to optimize future initiatives.
• Training & Enablement: Help develop and deliver marketing training sessions or webinars to educate partners on best practices and the use of marketing assets.
• Market Insights: Collect and analyze feedback from partners to help shape future marketing strategies and tactics, ensuring they are relevant to the local market.
• Cross-functional Collaboration: Work closely with the Sales, Product, and Channel teams to align marketing efforts and ensure a cohesive approach to partner engagement.

Qualifications

•  3+ years of experience in channel marketing/sales or distribution marketing/sales. 
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Strong communication skills (written and verbal) with a focus on relationship-building.
• Basic knowledge of digital marketing tools, CRM platforms (Salesforce), and marketing automation systems.
• Highly organized with the ability to manage multiple projects simultaneously.
• Proactive, solution-oriented mindset with a strong attention to detail.
• Ability to work independently and collaborate with cross-functional teams.
• Passion for learning and growing within the channel marketing field.

US Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Fertility Stipend
• Wellness/fitness benefits
• Healthy lunches provided daily
• Commuter benefits

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

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