Account Strategy Manager (Remote)

About Unified

Unified is a leading provider of digital advertising services powered by the industry’s leading media experts, and backed by data and technology. Unified has a rich history in managed services partnerships with some of the world’s largest brands, and operates with a steadfast focus on digital advertising services and technology. Unified’s proprietary technology empowers our internal team and our customers with a strategic view of their digital investments in real-time; in partnership with iHeartMedia, that view is expanding to include iHeart's owned and operated assets. Beginning in paid social more than 11 years ago, Unified is one of only a handful of partners to have direct API access to Facebook, Instagram, Twitter, Snapchat, Pinterest, YouTube, LinkedIn, TikTok, and Reddit. In partnership with iHeartMedia, Unified diversified its digital offering by forming API partnerships with Xandr, GroundTruth and Amazon to execute programmatic digital, and OTT campaigns.

General Description

The Account Strategy Manager position within the Account Management team is responsible for managing and growing our top clients' businesses while also taking on additional team-level responsibilities.

In this role, you will collaborate closely with our clients on strategic growth and campaign management. You will leverage your leadership abilities, industry knowledge, and expertise to ensure client satisfaction and retention. Additionally, you will take on team leadership responsibilities, which include mentoring junior team members and creating and auditing operational processes. This position presents an excellent opportunity for you to enhance your leadership and project management capabilities.

Responsibilities

Account Management:

• Takes lead on client RFP responses in conjunction with Sales and Strategy teams - from managing external and internal communication to producing highly strategic and well-thought-out client deliverables

• Manages high-profile or complex campaign executions - e.g. campaigns with very large budgets or complex publisher product alpha/betas

• Oversees client execution team and manages workload between supporting AMs

• Helps clients measure their advertising campaign success and ROI by preparing reporting, delivering strategic insights and recommendations that help make them smarter marketers

• Builds positive business relationships with your clients through proactive support, on-site visits, and client education/training

• Maintains an expert-level understanding of publisher products, Unified products, and their use by Unified’s clients

Leadership:

• Lives Unified's cultural values, acts as a role model representing the high standards of performance within the Operations Group

• Serves as the first line of escalation for all assigned clients’ issues; troubleshoots issues raised by assigned Account Managers and Campaign Managers

• Builds strong relationships with Sales counterparts to align operational expertise with overall account success; acts as the bridge between Sales and Operations for the Advertising business line.

• Demonstrates superior client management skills – e.g. can explain complex subjects, guide new alpha/beta product execution, and manage multiple deadlines and partners at once

• Monitors and maintains awareness of client’s business objectives and needs; ensures entire account team is delivering to meet those objectives and needs within properly set expectations and SLAs

• Works across multiple client verticals and manages Unified’s largest clients with minimal oversight and service issues

• Proactively identifies areas of our internal workflow that require process clarification, and/or new process, then assists in developing and roll-out to the AM, CM, or Revenue teams

• Prioritizes and delegates tasks or projects within a larger account team or to AMs, Account Coordinators, or offshore resources.

• Acts as a trusted advisor to AMs and clients by providing training opportunities, sharing knowledge and advice based on extensive client experiences

• Assists, as needed, with training new AMs/ACs on the team

Other Skills

• Expertise in the understanding of social networks (Meta, X, TikTok, Pinterest, etc.), as well as digital platforms (Xandr, GroundTruth, Amazon, etc) and associated technology

• 3+ years account management experience in the digital advertising industry

• 4-year undergraduate degree

• Proven track record of flawless campaign execution – minimal non-tech related make goods on AMs accounts

• A positive attitude when it comes to internal relationships and clients – and stays positive in the face of adversity

• Naturally curious and always strives for improvement – mistakes are met with the desire to improve themselves, the client, and the company

• Experience with process enforcement, creation, and implementation

• Demonstrated team-level leadership by facilitating team meetings or leading team training

• Strong leadership qualities, presentation, communication, and interpersonal skills

• Exceptional organizational skills with a focus on quality assurance, flawless execution, and scalable process improvement

• Ability to switch between different tasks efficiently – from analytics work to client presentations

• Works well and stays calm under pressure – especially being able to organize and prioritize multiple responsibilities and client requests

• Strong MSFT office skills with expert-level Excel, Word, and PowerPoint