Search the 3 jobs at Optimal (formerly Effective Spend)

As a Paid Media Specialist, you will create and manage paid media campaigns across platforms like Google and Facebook. Responsibilities include campaign creation, performance analysis, optimization, and budget management. You will also work closely with clients to understand their goals and ensure campaign success.

As a Paid Media Strategist, you will develop and manage digital marketing strategies, create and optimize multi-channel advertising campaigns, build strong client relationships, and analyze campaign performance to drive business results for clients.

The Senior Paid Media Manager will lead client relationships, drive performance across paid channels, and collaborate with teams to develop and optimize strategies. Responsibilities include reporting, analysis of KPIs, management of creative development, and budget allocation across channels to maximize ROI for clients.