Search the 5 jobs at Optimal (formerly Effective Spend)

As a Digital Public Relations Strategist, you will manage PR and link building strategies, execute proactive pitching, create media lists, and establish relationships with media contacts to secure high-quality press coverage and backlinks for clients. You'll also write content, coordinate client requests, and assist with SEO reporting.

As a Paid Media Specialist, you will execute paid media campaigns for clients, learning best practices in digital marketing. Responsibilities include campaign creation, keyword analysis, competitive research, and performance evaluation to drive successful advertising outcomes.

The Associate VP of Accounting and Finance will provide strategic support to the CFO, oversee divisional finance leads, manage financial reporting, budgeting, and ensure compliance with accounting policies. Responsibilities include cash flow forecasting, leading annual audits, and maintaining the accounting function for various divisions.

As a Paid Media Strategist, you will develop and execute digital marketing strategies, create and manage multi-channel advertising campaigns, cultivate client relationships, optimize campaign performance, and conduct reporting and analysis using various analytics tools.

The Senior Paid Media Manager will lead digital advertising strategies and manage relationships with key clients while working closely with the internal team to optimize campaign performance and improve ROI through data analysis and reporting.