Optimal (formerly Effective Spend)

Austin, Texas, USA
144 Total Employees
54 Local Employees
Year Founded: 2008

Articles about Optimal (formerly Effective Spend)

Featured Articles

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Anthony Corbo Anthony Corbo
Published on October 18, 2024

11 Austin SEO Agencies With Expertise in Organic Growth

Alyssa Schroer Alyssa Schroer
Updated on August 02, 2024

18 Digital Marketing Agencies in Austin to Know

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Author Unknown
Updated on April 09, 2024

Now Hiring: These 11 Austin Companies Are Looking for Top Talent

Find exactly what you're looking for in the Lone Star State.

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All Articles

Author Unknown
Updated on April 09, 2024

Now Hiring: These 11 Austin Companies Are Looking for Top Talent

Find exactly what you're looking for in the Lone Star State.

Article image
Brand Studio Logo
Anthony Corbo Anthony Corbo
Updated on October 18, 2024

11 Austin SEO Agencies With Expertise in Organic Growth

Article image
Alyssa Schroer Alyssa Schroer
Updated on August 02, 2024

18 Digital Marketing Agencies in Austin to Know

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Jeff Rumage Jeff Rumage
Updated on October 18, 2021

Effective Spend Opens New Austin Office in ‘Butter Half’ Building

The Austin-based digital marketing company has nearly doubled its headcount in less than four years.

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Search the 4 jobs at Optimal (formerly Effective Spend)

Agency • Digital Media • eCommerce • Social Media • Business Intelligence
The Digital Public Relations Strategist is responsible for executing PR and link building strategies, pitching media for high-quality press coverage, and building strong relationships with digital media contacts. The strategist will work closely with clients and teams to align efforts with SEO goals, monitor and report on press coverage, and create tailored media content while adhering to deadlines.
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
As a Paid Media Specialist, you will create and manage paid media campaigns across platforms like Google and Facebook. Responsibilities include campaign creation, performance analysis, optimization, and budget management. You will also work closely with clients to understand their goals and ensure campaign success.
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
As a Paid Media Strategist, you will develop and manage digital marketing strategies, create and optimize multi-channel advertising campaigns, build strong client relationships, and analyze campaign performance to drive business results for clients.