Optimal (formerly Effective Spend)
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The Digital Public Relations Strategist is responsible for executing PR and link building strategies, pitching media for high-quality press coverage, and building strong relationships with digital media contacts. The strategist will work closely with clients and teams to align efforts with SEO goals, monitor and report on press coverage, and create tailored media content while adhering to deadlines.
As a Paid Media Specialist, you will create and manage paid media campaigns across platforms like Google and Facebook. Responsibilities include campaign creation, performance analysis, optimization, and budget management. You will also work closely with clients to understand their goals and ensure campaign success.
As a Paid Media Strategist, you will develop and manage digital marketing strategies, create and optimize multi-channel advertising campaigns, build strong client relationships, and analyze campaign performance to drive business results for clients.