As category director, Shaun Rubenstein oversees a team of seven brand managers and 14 brands — which means cohesive alignment is essential for success. A project of that scale could be stressful, but Rubenstein doesn’t sweat it. “My vision is to create an environment where my managers feel empowered to fully own the brand performance,” he said. “Our CEO has done a great job of clearly defining the company’s mission with all employees, so it’s been easy to align my vision with his leadership strategy.” With such strong collaboration, Rubenstein is excited — for the growth, and the experience.
Shaun Rubenstein
Category Director
Elevate Brands has grown so quickly, and having a strong culture to support the fast-paced and ever-changing environment has been critical to our success so far.