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Marketing management software company Hive9 announced a $5.4 million funding round today.
The round was led by investors LiveOak Venture Partners and Silverton Partners. The Austin company spun off from marketing agency Bulldog Solutions in April 2015.
"Marketing leaders are under more pressure than ever to quantify and increase marketing ROI. Our solutions are engineered to help them establish the right goals and optimize their marketing investments,” CEO Darin Hicks said in a statement. “Hive9’s solutions are implemented in as little as two weeks through a managed onboarding process, removing the need for customers to tap into IT resources and substantially decreasing time to value.”
Hive9’s mission is to empower marketing organizations to improve planning, measurement and their overall impact on the business. A user-friendly interface backed by predictive models, data warehousing and a robust intelligence engine, pushes actionable insights to marketers that drive decisions to maximize revenue.
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