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Content targeting solution Get Smart Content has raised a $3.5 million round of new funding.
The Austin company said it will use the capital to expand its sales team, as well as hire in customer support and services. The funding will also support continued development of their tech platform.
“The greatest validation of Get Smart Content is our clients’ success, and we’re fortunate to keep adding leading enterprise brands,” said Jim Eustace, founder and CEO of Get Smart Content, in a statement. “Most marketers know they’re underutilizing their data to engage their customers and prospects. Get Smart Content enables a level of automatic content targeting — far beyond simple A/B testing — that makes personalization easy and provides high ROI."
Get Smart Content boasts large enterprise B2B clients like HP, Siemens, Iron Mountain and Rockwell Automation.
Get Smart Content has raised over $6.4 million to date. This round was led by Origin Ventures with participation by Chicago Ventures and Virgo Capital.
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