Senior Global ABM Manager

Job Description
We seek a seasoned leader for our Global Account-Based Marketing (ABM) initiatives. This pivotal role will help drive customer awareness, engagement, and revenue growth in key accounts around the world. As the Senior Global ABM Manager, you will establish our Global ABM Center of Excellent (CoE). This function will shape comprehensive ABM strategies to engage high-value accounts and establish the roadmap for maturity of global ABM programs. You will manage the growth of the program through initiatives including technology adoption, best practices, measurement, and scalable campaign creation, while tracking and reporting on the success of ABM initiatives across stakeholders and executives. You will collaborate closely with cross-functional teams, including Field Marketing & Field ABM, Marketing Operations, Sales, BI and Product, to align ABM efforts with overall business objectives.
This role requires a strategic thinker with a deep understanding of B2B enterprise marketing and a proven track record of delivering successful global ABM programs. The ideal candidate will be a collaborative, results driven leader who can balance big-picture planning with tactical program management. We invite you to apply for this exciting opportunity to shape the growth of this critical function at Cloudflare.
Locations: San Francisco or Austin About the Role

• Establish COE and ABM scalability: Define and implement processes to expand the ABM program globally, including scalable strategy for 1:1, 1:few and 1:many segmentation. Guide best-practice adoption and efficiency in the field through activities including account selection, digital programs, and vertical personalization.

Develop Playbooks: Develop a comprehensive ABM playbook and digital toolkits with multi-industry themes and scalable personalized programs. Initiate centralized ABM creative programs on a global scale (e.g. exec welcome kits, holiday programs). Take a leading role in ABM planning, automation, and communication at a global level. Data management and technology: Partner with Marketing Operations and Technology to define the roadmap for ABM-related software ROI maximization, including data enrichment, account insights, and campaign orchestration. Define requirements for MQA funnel and operations. Reporting: Refine KPI and program metric framework. Track program results, measure success, and report performance to stakeholders. Leadership and Collaboration: Lead global business reviews to share learnings, review global best-in-class campaigns, and analyze results. Interface with leadership team and stakeholders across multiple functions to drive alignment for successful ABM execution.
About You

• Accomplished Global ABM Strategist: Demonstrated success in developing and implementing global ABM strategies that drive revenue growth. Adept at using marketing automation to streamline campaigns and enhance account penetration.
• Cross-functional leader: Proven ability to lead cross-functional teams and align them with ABM goals. Strong collaboration and communication skills across departments and geographies.
• Analytical & results oriented: Ability to leverage data to optimize ABM campaigns and measure performance. Hold yourself and teams accountable for performance.
• Innovative: In-depth knowledge of emerging ABM trends. Ability to create new programs that align with business priorities and deliver results.
• Organized: Strong project management skills to prioritize and handle multiple initiatives simultaneously. Outstanding communication skills to collaborate constructively in a fast-paced environment that requires fresh thinking and innovation.

Requirements
Minimum of 10 years in B2B SaaS Marketing, with over 8 years dedicated to ABM. Experience in cybersecurity or industry leading ABM programs strongly preferred. BA/BS in Marketing, Business, Communications, or related fields. In-depth knowledge of ABM tools, technologies, and best practices, including but not limited to ABM platforms (6sense/Demandbase); automation and CRM systems (SFDC, Marketo); reporting (Tableau); and orchestration and personalization tools. Successful marketing experience in planning, developing, executing, and measuring marketing campaigns for B2B tech/SaaS products. Strong understanding of funnel metrics and levers for generating qualified account engagement and accelerating pipeline velocity. Excellent analytical and quantitative skills to interpret data, generate insights, and translate it into actionable changes.
Compensation
Compensation may be adjusted depending on work location.

• For Colorado, Illinois, Maryland and Minnesota based hires: Estimated annual salary of $192,000 - $234,000.
• For New York City, Washington, Washington D.C. and California (excluding Bay Area) based hires: Estimated annual salary of $197,000 - $241,000.
• For Bay Area based hires: Estimated annual salary of $206,000- $252,000.

Equity
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave