Description
This role is based remotely but if you live within a 50-mile radius of Warren, MI , you are expected to report to that location three times a week, at minimum.
This job may be eligible for relocation benefits.
General Motors is seeking a Creative Excellence Brand Lead to join our newly formed Creative Excellence team. This pivotal role will champion the brand's creative from inception to execution, ensuring that every campaign resonates with brilliance and authenticity. This will be one of four roles, each embedded in one of our brand teams, Chevrolet, Cadillac, Buick and GMC. They will work with the brand teams day in and day out to elevate our creative output.
Your Mission : The Creative Excellence Brand Lead will drive creative and strategic effectiveness, efficiency, and excellence for the brand. This newly created role will report into the Head of Creative Excellence and join a consultative team working within our brand teams collaborating to drive growth.
GM is on a marketing transformation. Core to our strategy is building our brand power to both retain our loyal drivers and welcome new drivers into the GM family. To strengthen our creative output, we are forming a team with deep knowledge and expertise in the development of business driving, brand building creative work; everything from hunting down the insight that unlocks a core truth, to partnering with our creative agency partners and brand teams as the "creative whisperer", to authoring our inspired strategic briefs, to driving long and short-term outcomes with our creative output across the funnel.
This position requires the ability to embrace and advance the GM marketing vision while driving that vision into immediate business impact for our brand teams, delivering both short- and long-term growth. It will require an ability to lead through influence. And, in no subtle terms, the ability to get stuff done. This role will ask for a specialist mindset, with the ability to go wide where needed. Most importantly, this person should love and embrace change and possibility. Our team is about what could be, we're focused on failing early and fast to win, and we embrace an experimental mindset with everything we do.
Responsibilities include:

• Insight and Education : In partnership with our research team, develop consumer insights and leverage them to inspire and educate our internal teams and partners.
• Strategic Briefing : Collaborate with the brand and product marketing teams to translate business needs into inspiring briefs, from articulating clear business outcomes to uncovering insights to aligning stakeholders and delivering powerful creative springboards.
• Creative Development : In partnership with our creative agencies, develop business driving, brand building creative work. Drive the integration of our strategic goals into our communications strategy.
• Brand Building : Select, develop, and measure distinctive brand assets that resonate with our audience and reinforce our market presence.
• Creative Audit and Production : Conduct global creative audits, evaluate agency relationships, and oversee the creative production process to ensure brand consistency and health.

Additional Description
What You'll Need :

• A bachelor's degree in a related field.
• At least 8 years of experience in creative and strategic roles, with a proven track record of bringing innovative ideas to life.
• Exceptional communication skills and the ability to build relationships across a large organization.
• A strong ability to create and foster cross-functional relationships across business and stakeholders.
• Experience in managing agency partnerships and a deep understanding of the creative development process.
• Ability to operate at both a strategic level to align and inspire business owners with marketing strategies and insights, as well as tactically drive the necessary collaboration.
• Proficiency in content management systems and project management tools, with a knack for working creatively within their frameworks.
• A strategic thinker with an eye for spotting new opportunities and the agility to act on them.
• Demonstrated exceptional written & verbal communication skills with ability to communicate & inspire at all levels, including addressing opportunities, risks, & strategic positioning for the brand.

Compensation:

• The expected base compensation for this role is: ($116,100 - $181,600). Actual base compensation within the identified range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

Join Us : At General Motors, we're not just transforming marketing; we're setting the pace for the industry. If you're ready to lead with influence, embrace change, and drive the brand towards a future of creative brilliance, we want to hear from you.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
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About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
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Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.