Search the 5 jobs at Optimal (formerly Effective Spend)

The Digital Marketing Specialist (Paid Media) will work with the PPC marketing team to build and optimize advertising campaigns on platforms such as Google, Facebook, and Amazon. The role requires analytical skills, creativity, and a growth mentality. Responsibilities include campaign creation, management and optimization, as well as reporting and analysis using tools like Google Analytics and Power BI.

The Digital PR Manager at Optimal is responsible for developing and executing creative pitch campaigns to secure high-quality press coverage, collaborating with the SEO team, managing client communications, and analyzing web analytics performance. This role offers the opportunity for growth and learning within Search Engine Optimization.

The Digital Marketing Manager (Paid Media) will drive new strategies and improve performance across paid channels. They will own client relationships, develop reports, analyze data, collaborate with the team, grow a team, ideate creative assets, strategize budget allocation, and work with industry experts and vendors.

Paid Media Strategist responsible for developing digital marketing strategies, creating and managing advertising campaigns, optimizing campaigns, building client relationships, analyzing data, and managing advertising budgets at Optimal, a performance marketing agency.

Experienced Public Relations Manager with a proven track record of developing creative pitch campaigns and securing press coverage. Collaborate with SEO team to create high-quality content and develop innovative PR strategies. Manage client communications, conduct PR audits, and assist in training junior specialists.